At Simms our biggest strength is our people – dedicated specialists who embody our corporate values



Simms is committed to the learning and development of its staff to encourage growth in individual skills and abilities, to further enhance personal and customer experiences. Our in-depth knowledge of our markets means we understand our partner’s needs, thereby creating opportunities.


We are passionate about our products, services and finding the right solutions for our partners.

We pride ourselves on our ongoing commitment to achieve the highest standards and continually strive to exceed our industry’s expectations.

We constantly seek creative ways to generate new opportunities for our people, vendors and customers.

We believe caring for your people and building strong relationships with your vendors, puts you in great shape to support your customers. Simms is committed to its Corporate Social Responsibility objectives which includes Our Staff, Charities and Environment. View our CSR commitments here.

We work hard but have fun and interact with each other in ways that encourages a great working environment.