About us
Why Simms?
Memory and storage technologies are complex, and distribution is complicated, but it doesn’t have to be for you.
At Simms, we commit to helping our customers by making it easy to understand, select and source the technologies you need in a way which exceeds expectation.
We help?
Services and Solutions Providers
System Builders and Integrators
OEMs and CEMs
E-tailers and Wholesalers
We simplify memory
By doing so, our customers retain and win more business, improve financial performance, and increase customer satisfaction.
We partner with
Global manufacturers of world-class technology who offer the highest levels of performance, quality, and support.
Our Vision and Values
Enabling the world to manage data through world-class memory and storage solutions
When you choose to partner with Simms, we become an extension of your team, so you get over 200 years of industry experience, knowledge, and insight from a group of people who genuinely care and will be relentless in our efforts to help you achieve your business goals.
Our culture, values and customer service are core to our business approach, and our reputation as a specialist memory distributor has been cultivated for over 35 years. We are privately owned and proud of our business performance.
We believe our financials and ISO accreditation demonstrate you are choosing to partner with a company that is secure, reliable and adds value.
When you partner with us, you can expect to see the following values exhibited across all our departments every day.
Knowledgeable
Simms encourages all colleagues to develop their knowledge and skills to further enhance customer and personal experience.
Passionate
We are passionate about delivering an outstanding customer experience, proud of our heritage and sharply focused on being the trusted partner of choice for our customers and vendors.
Professional
We are committed to achieving the highest standards and exceeding expectations. Our strong vendor relationships enable us in turn to fully support our customers.
Caring
Simms has a strong, supportive business culture and a structured Corporate Social Responsibility programme that is built around causes that we care about.
Creative
We think differently and encourage all colleagues to be creative in the way that they approach challenges.
Fun
We work hard but have fun and interact with each other, our vendors and our customers to build great relationships and a fertile working environment.
Value enablement
We think differently, and by seeing the world through the lens of our partners from the “outside-in”, we find creative solutions that enable us to do the basics well and deliver lasting value.
This approach has served as well over the years and has enabled us to invest in our people, processes, and systems to deliver a unique and differentiated experience.
Thankfully, our customers agree.
It was a real challenge finding a stable, regular and reliable SSD supplier, essential for our AI solutions to work, at the numbers we require. Simms, through its supply chain, has been able to secure the volume of SSDs to meet our growing demands.
Due to our recurring need, Simms maintains a 3-month stock holding to ensure continuity of supply, protecting Safety Shield from fluctuations in availability further down the chain. This gives us huge comfort and trust in Simms as a key supplier.
They are a trustworthy supply partner who understands our needs and is geared up to meet our requirements.
Simms service is fantastic; Sam is always super-fast to respond with orders typically turned around within less than 24hrs!
Working with a dedicated distributor such as Simms, who specialise in memory and storage, has been a key factor in our ability to meet the fast-paced demands of today’s tech-driven market. Their deep product knowledge, access to a wide range of leading brands, and reliable inventory have made them an essential extension of our business.
By partnering with a specialised distributor such as Simms, we're able to secure consistent supply, stay up to date with the latest advancements in storage technology, and offer our customers high-performance solutions without delay. Their logistical expertise and responsive service allow us to operate more efficiently, reduce costs, and ultimately deliver greater value for our customers.
In addition, Simms' ability to work with us and hold stock against a forecast is essential in our ability to meet customer delivery schedules as well as keeping operations flowing, especially during our peak times where other industries are quiet, Simms does a fantastic job in holding stock for us ready to be called off, offering a next business day delivery service.
At Concurrent, we’re striving to be first to market using the latest technology in our rugged computer solutions for mission-critical defence applications.
The honest and knowledgeable guidance that Simms has provided around storage devices and modules has been invaluable, enabling us to excite our customers.
We’ve had some fun along the way, too!
It can be quite difficult to find partnerships with distributors where they really understand and care about your business needs. A lot of distributors are just box shifting, so we prefer to work with independents.
It’s about quicker responses and turnaround times for our business, which helps us have an edge. I have found that working with Simms has been very easy in that they are very responsive and agile, so they can get things done for us very quickly. This means a lot to us as many of our customers require rapid turnaround times on our workstations and servers.
The benefit of working with Simms is having a great account manager like Jason. With their support, we have managed to close some serious major deals for large installs.
Whatever we ask of him is never too much, and he’s always willing to ask on our behalf. Whether it’s for price support, sample testing or stock holding with call of capability, he never says no and always goes the extra mile for us.
We like our distributors to be fast-acting and flexible. Simms demonstrates this time and time again, and nothing is ever too much trouble.
Simms has put us in touch with Micron, which has been hugely beneficial to our business recently, as well as strengthening our bond with Kingston. One of the biggest benefits of working with Simms is their flexibility, and they just ‘get it’.
There aren’t many distributors (in our experience) that aren’t massively weighed down by ‘systems’. Simms just do what they say, when they say it. We’re always confident our needs will be more than met.
Simms' passion for memory really stands out. They have a deep knowledge, unparalleled vendor relationships and a reliability that makes them a trusted and valuable partner in every project we complete together.
Before working with Simms, we struggled with consistent stock availability with previous suppliers.
With Simms, we have better and more consistent stock availability, which has given increased turnaround times for our customers and therefore allowed us to both retain and win new business.
We really value the stock availability and their customer service, having a dedicated account manager on hand who we can speak to easily.
Before meeting Simms, most of our supply chain was based on JIT supply. Simms took all that stress away, providing a streamlined service of holding stock and pricing, allowing us to provide custom machines quickly and with consistent pricing.
G2 is never out of the loop on market news thanks to Simms. Simms Foresight emails and monthly DRAM and NAND reports help us stay ahead of shortages and price increases, providing us all the information we need to stay reactive to the market.
The biggest benefit of working with Simms is the level of care and attention they give every enquiry. Be it a small or large project, the guys at Simms are there to help us source the very best products for our customers and never fail to hit the mark!
Before working with Simms we struggled to have easy access to our vendor supported pricing, as other disties kept us waiting for quote responses, which in our market can easily lose you the opportunity.
Simms helps us by providing weekly price lists, never go missing and our account manager responds within minutes at all times.
Their pricing is sharp, but the biggest single benefit is the level of stock holding available next day, which allows us to back-to-back order and build and ship solutions within customer expectations.
It is a challenge to find suppliers that are proactive and reliable, but Simms offers insights into market trends, on top of new product introductions.
They have a keen eye for detail on the web, ensuring we keep our promise to customers to provide quality products and deliver on time.
The biggest benefit of working with Simms is their understanding of RS Components' needs and requirements. Delivering on time and with excellent communication.
Before working with Simms, we had a need for a reliable and knowledgeable distributor for our storage solutions. We needed consistent supply, technical expertise, and support that could scale with our growing needs.
Simms continues to help us source high-quality memory and storage products tailored to our high-performance requirements. Their technical support and proactive service have significantly improved our supply chain reliability.
The biggest benefit is the peace of mind we get from working with Simms. They truly understand our industry and go the extra mile to ensure we get the right solution delivered on time.
Your specialist memory and storage partner
If you need help understanding, selecting, or sourcing memory and want to know how we can help in the following areas:
- Price and Supply
- Compatibility and configuration
- Market intel and insight
- Technology roadmaps and benefits
- Training and engagement
- Commercials and tenders
- Quality and conformance
- Supply management
- Samples and prototypes
- Range management
- Technology migration


