Cookie policy

What are cookies & how do we use them?

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purpose and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on this website by category is set out below.

Cookies on this website

This site uses cookies. The table below explains the cookies we use and why. We will not use any of this data to personally identify you.

Cookie Name (Expiry) Purpose
Session cookies __RequestVerificationToken ( session ) This cookie is used to prevent Cross Site Request Forgery of the contact form.
Google Analytics

_ga ( 2 years )

_gat ( 1 minute )

_gid ( 24 hours )

r/collect ( session )

These cookies are used to collect information about how you use our website. The information collected includes number of visitors, pages visited and time spent on the website. The information is collected by Google Analytics an aggregated and anonymous form, and we use the data to help us make improvements to the website. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Click here for more information about Google Analytics and your privacy.

YouTube cookies

YSC ( session )

VISITOR_INFO1_LIVE ( 8 months )

These cookies are used by YouTube to show you relevant videos, and to collect data on what videos have been viewed.
Live chat cookies

__cfduid ( 30 days )

__tawkuuid ( 6 months )

ss ( session )

Tawk_5a019b76bb0c3f433d4c7a93 ( 10 years )

TawkConnectionTime ( session )

TawkCookie ( session )

tawkUUID ( 10 years )

TawkWindowName ( session )

These cookies are by our live chat tool which is powered by They are used for the functionality of the system, to remember your preferences and to send analytical data about how many people are using the website.
Social media cookies

Player ( 1 year )

vuid ( 2 years )

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; Twitter, Facebook, Instagram, Vimeo will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
LinkedIn cookies

UserMatchHistory ( 1 year )

BizoCustomSegments ( 6 months )

BizoData ( 6 months )

BizoID ( 1 year )

BizoUserMatchHistory ( 6 months )

UserPixelRotationList ( 6 months )

_lipt ( persistent )

bcookie ( 1 year )

lang ( session )

li_oatml ( 1 month )

liap ( 3 months )

lidc ( session )

sdsc ( persistent )

_guid ( 6 months )

__utma ( 2 years )

__utmc ( session )

__utmz ( 6 months )

These cookies are used to show you relevant and engaging ads. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
ClickDimensions Cookies for Web Analytics cusid ( 30 minutes )

This cookie is used to establish and continue a user session with the site. When a user views a page on the site, the script code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on the site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on the site for longer than 30 minutes.

Mouseflow for Web Analytics

mf_* ( session )

mf_user ( 90 days )

The cookie contains information about the current session, but does not contain any information that can identify the visitor.

This cookie establishes whether the visitor is a returning or first time visitor. This is done simply by a yes/no toggle – no further information about the visitor is stored.

Also contained within our website is a tracking code provided by Lead Forensics. This code enables Lead Forensics to track activity on the website and provide us with information on the IP address of the requesting computer, the date and duration of the user’s visit, and the web pages which the user visits.

The Lead Forensics tool uses IP tracking for identifying businesses and is not the same as cookies. The Lead Forensics tracking code only provides information that is readily available in the public domain. It does not, and cannot, provide individual, personal or sensitive data regarding who has visited our website. It provides information on what companies have visited our website by identifying them from their IP address. This data may be used by us to contact the business about their experience or for marketing purposes. We will not pass this data to third parties for any reason. More information can be found at

Disabling cookies

You can prevent the use of cookies by adjusting your browser settings. Please be aware that some cookies are necessary for the website to function. You can set your browser to block or alert you about these cookies, but some parts of this site and many other sites you visit will then not then work properly as certain functionality and features will have been disabled. For more information about cookies, visit

Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Cookies used on our website for Google Analytics: – utma, utmb, utmc, utmz, utmv

We use Google Analytics to monitor traffic levels, search queries and visits to this website. Google Analytics stores IP address anonymously on its servers in the US, and neither Simms nor Google associate your IP address with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session. By using our website, you agree that we can place these types of cookies on your device.

To learn how to change the cookie settings in your browser:

  • Click here for Firefox
  • Click here for IE
  • Click here for Chrome
  • Click here for Safari (OS X)
  • Click here for Safari (iOS)
  • Click here for Android