The team at Simms specialises in memory and storage. With our experience and expertise, we aspire to become the trusted partner of choice, providing an outstanding customer experience by proactively focusing right across the value chain.

Our people think differently and approach challenges with open minds and creative ideas, bringing value to businesses and enabling our customers to drive sales growth.

Simms International acknowledges its Corporate Social Responsibility. We support charitable enterprises and aim to minimise the impact our business activities have on the environment.

Read more about our CSR Policy

“At Simms our biggest strength is our people – dedicated specialists who embody and live our corporate values. Through our strong and supportive business culture Simms encourages all colleagues to grow and develop their knowledge and skills in order to offer creative solutions and expert delivery to our customers. Helping our customers to drive their own business growth is our number one priority.”
Andrew Henderson | Founder & CEO


It is Simms’ vision to enable the world to manage data through world-class memory and storage solutions.


Our values guide our actions and behaviour. We strive to be knowledgeable, passionate, professional, caring, creative and fun!  


The Simms team has 250+ years collective experience of specialising in memory technology since the company’s inception in 1990, which was only a few years after NAND (invented by Toshiba) became commercially available! We have witnessed technology evolve, seen competitors come and go and watched data storage technology rise to prominence. Simms’ experience and expertise in the fast-changing world of memory and storage has proved invaluable to our customers and we have helped them to overcome a variety of challenges.


Our culture is intrinsically linked to our values. We recruit people that are passionate and ambitious, encouraging creative discussion with colleagues from diverse backgrounds with different experience and interests. We value internal communication, performing regular reviews of processes, performance and the happiness of our colleagues. We expand our knowledge by learning from each other, our customers, partners and industry peers. In this way we have nurtured an enviable business culture that inspires long-term commitment in a relaxed and fun environment.


Simms is committed to a learning and development programme that encourages growth in each individual’s skills and abilities. We believe that, by nurturing employees and giving them access to the training they need to develop their skill sets, we retain knowledgeable, professional and motivated staff. This then reflects in our ability to provide an outstanding customer experience.


One constant in our 30 year history has been an unrelenting commitment to understand, in depth, the technologies and markets we work with, so that we can add value for our customers. When presented with a memory storage opportunity or challenge, the Simms team is dedicated in its quest to find a solution. Memory and storage for us are not add-ons to boost revenue numbers – we live and breathe them.

To discuss any memory and storage requirements talk to our specialist team