Our Green Mission

We have a climate emergency. Follow our journey and commitment to delivering actual decarbonisation, alongside our current net zero status.

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Values Driven

We care about our partners, our people and the environment that sustains us all. We believe our culture is the reason we are considered a provider and employer of choice.

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Memory DNA

Our passion for memory technology spans over 30 years and is backed by our ethos of making memory easy to understand, select and source.

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Operational Excellence

We think distribution is about being good at the basics then exceeding expectation, we continually invest in our people, processes, and technology to enhance your experience.

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Expert Insight

We use our 200+ years collective experience, extensive industry relationships, and our memory expertise to provide market leading intel in easy to digest formats.

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Who are Simms?

Simms is a specialist memory distributor and trusted partner for IT resellers, System builder and integrators, OEMs and IT service providers.

Our pro-active colleagues care deeply about the experiences we deliver and the memory solutions we provide. Our culture, values and customer service, core to our business approach. We believe consistency of action is key and growth is achieved through the results of what we repeatedly do.

Through our unique partnerships with the leading vendors our proposition consists of world-class memory technology and related services designed to give our customers competitive advantage.

It's our belief the power to make informed decisions around technology enables our customers to remain agile, relevant and resilient so we invest heavily to ensure our technical expertise, market knowledge and vendor partnership is best in class.

For Simms our success is defined by our ability to think differently, deliver a differentiated service experience, and form lasting relationships that prevail during the inevitable good and bad times.

Who do Simms Represent?

We are proud to represent a focussed number of the world’s leading memory manufacturers. Over the years we have carefully curated our proposition allowing us to offer the best technology from vendors who share our culture and values.


What Solutions do Simms offer?

We offer the perfect blend of products and services specifically designed for a range of environments.


Datacentre & Server

Improved Uptime & QoS


Industrial & Embedded

Dependable Reliability



Boost Productivity



Extreme Performance



For Everyday Life

What technology are we talking about?

Get the latest news and insight from our expert team on the tech that is shaping the memory industry.

More Tech Talk

How do Simms support you?

In perfect harmony with our focussed vendors, our passionate and highly knowledgeable team differentiate from ‘me too’ distribution. That means we don’t just list and sell.

So whatever the challenge you face, no matter how big or small, our team are on hand to provide the expertise you need.

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Sales & Marketing

Our consultative team provide the tools, insight and knowledge you need to maximise opportunity and improve vendor engagement.


Our approachable finance team are incredibly creative. Fully engage them, and they deliver the flexibility required to enable your growth.


Our problem-solving memory tech team are by your side pre & post sale. Acting with speed to help you design in, migrate or solve issues.


Our people and technology behind amazing customer experience. This team does everything possible to make your boat go faster.