Our pro-active colleagues care deeply about the experiences we deliver and the memory solutions we provide. Our culture, values and customer service, core to our business approach. We believe consistency of action is key and growth is achieved through the results of what we repeatedly do.

Through our unique partnerships with the leading vendors our proposition consists of world-class memory technology and related services designed to give our customers competitive advantage.

It's our belief the power to make informed decisions around technology enables our customers to remain agile, relevant and resilient so we invest heavily to ensure our technical expertise, market knowledge and vendor partnership is best in class.

For Simms our success is defined by our ability to think differently, deliver a differentiated service experience, and form lasting relationships that prevail during the inevitable good and bad times.