Our Insights

22 April 2026

Micron’s DRAM and SSD technologies are powering AI data centres, enabling faster data movement, greater efficiency and scalable AI performance.

22 April 2026

The Micron 9650 PCIe Gen6 SSD delivers ultra-fast throughput and efficiency, transforming storage into a key driver of AI and data centre performance.

7 April 2026

We're back on the road at another customer, this time Blackcore Technologies to checkout how they build HFT servers.

11 March 2026

The memory market headlines are everywhere you look, so our Making IT Happen podcast focuses on what this structural change means at the board level.

25 February 2026

High Bandwidth Flash (HBF), an emerging storage innovation designed to deliver ultra-fast data transfer, lower latency, and the performance that modern applicat…

16 February 2026

Learn about the strengths and weakness of four key compute platforms and how they govern performance, reliability, security, cost and lifecycle of AI at the edg…

11 February 2026

In today’s embedded and industrial markets, the demands placed on storage and memory devices have never been greater.

21 January 2026

Sustainability in rack-mounted PCs. We explore the real trade-offs between performance, longevity, cost, and environmental impact with Chris at G2 Digital.

17 December 2025

Luke explores what it takes to build a strong culture and effective leadership in today’s UK workplace and how to communicate in uncertain times.

16 December 2025

As another year draws to a close, Simms would like to wish all partners a very Merry Christmas and a prosperous New Year. View our Christmas opening hours...

30 November 2025

Welcome to the first of our docuseries, where we go behind-the-scenes at Sytronix who build high-performance-computing and AI servers.

12 November 2025

From storage and DRAM to full-fledged AI innovation - Innodisk has built one of the most comprehensive edge AI ecosystems in the industry.

10 November 2025

Camouflaged as a traditional thumb drive, Kingston's Dual Portable SSD brings stunning USB 3.2 Gen 2 performance to your USB Type-A and USB-C devices.

5 November 2025

Media workflows are rapidly evolving, driven by the need for cost efficiency and the shift towards massive remote collaboration with high-resolution content.

21 October 2025

Secure your tactical advantage with the low-latency performance of Crucial DDR5 Pro OC Gaming DRAM, available in speeds upto 6,400MT/s, with a CAS latency of 32

9 September 2025

Micron’s 7600 NVMe SSD delivers ultra-low latency, PCIe Gen 5 performance, top energy efficiency, and hardened security.

5 September 2025

Simms’ rewilding project in Kent is restoring habitats, uncovering history and creating a lasting legacy for people, wildlife and the planet.

4 September 2025

Kingston DataTraveler Duo USB features both USB Type-A and USB Type-C connectors with an innovative dual-cap design to transfer files between your devices easil…

3 September 2025

Dayne Wood discusses acquisition, Windows 11, Copilot, AI, high-performance computing, end-to-end services, and his journey from trainee to UK Sales Director.

20 August 2025

Discover ATP’s new NVMe Gen4 SSDs with 8 TB capacity and 11,000 P/E endurance - delivering speed, reliability, and longevity for industrial workloads.

6 August 2025

Marco Mezger returns to the podcast, joined by Kevin Howse, for a conversation about the fast-evolving market we're navigating today.

1 August 2025

Simms now offers the full Crucial Gen5 SSD portfolio, including new flagship T710, budget-friendly P510, and high-speed T705 models

1 August 2025

Kingston's award-winning Kingston IronKey D500S hardware-encrypted USB is now FIPS 140-3 Level 3 accredited

15 July 2025

Exascend has introduced its latest innovation in U.2 SSD technology – the 30.72TB PE4. Now available through Simms, this drive offers double the storage density…